Strategy goes from paper tiger to everyday practice

Starting point

Together with the management team, the managing directors had developed a new strategy with guiding principles for action. Despite several workshops, however, the strategy was not landing in employees' everyday work.

Solution

Clarity was introduced to all leaders in four phases as a companion that links everyday situations back to the strategy and so makes it easier to reflect on decisions. Thanks to Clarity's contextual knowledge and the organisational memory, its questions and prompts kept getting better over time.

Impact

The strategy now has an effect even in remote corners of the organisation that the managing directors rarely come into contact with day to day. Overall, people act and decide in a way that is far more consistent with the strategy.